Ironically on the morn of Steve Jobs’ passing, the first thing I heard on my way to work was President Obama’s press conference pushing for congress to sign his jobs bill. Less red tape, small business tax breaks, more funding for higher education… I’ve got a different take. How about this America: more ingenuity? Steve …
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Flow Society has signed an exclusive marketing and product collaboration deal with Connor Martin. Connor Martin, who currently plays for the Colorado Mammoth and the Denver Outlaws had an outstanding college career at Chapman University. He is well known in lacrosse community for his on field lacrosse skills as well his original music, videos and …
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If there’s one thing I love about being a nonboxer, it’s our fundamental understanding that accelerating business outcomes is about connecting our client’s with a rolodex of individuals who just know how to get it done. Had a great lunch today with one such person. So inspired by his story. Totally humble with no reason …
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May 25, 2011 – Portland, OR – NONBOX is pleased to announce that Jeff Guettler has joined the marketing and communications services firm as Vice President, BrandExperience. Jeff has an extensive background in integrated experiential marketing which allows consumers actual experiences with the brand/product/service that drive sales and increase brand image and awareness. Guettler, formerly …
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The new Cascade Microtech website not only launched with a newly designed interface, it contains a unique solution navigator system. The solutions navigator allows engineers to look up solutions by the application they are involved with or by product. Creating the new website took six months. This included reteach with the customer base and internal …
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Want to know what your company has in common with cultural powerhouses with iconic products like Nike, Apple, Virgin Atlantic, Legos and Porsche? As it turns out, not much. That was our key takeaway from the latest book trumpeting design and deep customer analysis as the way to the promise land of sustained revenue and …
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There is no bigger reminder that sports is big business than the Super Bowl. And there is no better way to prepare for the big business of sports than the Warsaw School of Sports Marketing at the University of Oregon. It turned out that I had the opportunity to be a guest lecturer in Declan …
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Quick social marketing junkies, switch on your iPads, bust out your styli and jot down the name of the next great marketing panacea. For lack of a better term, we call it – Bro-cial Media. But you can call it whatever you want when you present it as your own in your next big client presentation. …
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On March 3rd, 2003, a 13 year old Natalie Gilbert was offered the opportunity to showcase her voice for 20,000 fans during a Portland Trail Blazer game. Sadly all of the excitement and nerves distracted Natalie and she forgot the words to our National Anthem. Fortunately Mo Cheeks was kind enough to help the young …
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While I’ll admit to being new to the industry, I’d like to think I know good marketing when I see it. Lately advertisements have been especially effective at drawing me in because they are starting to branch out from the norm. They seem to be tailored to me and what makes me laugh/cry/intrigued/want to take …
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